It’s not pronounced “Luppolaiò”. Or “Luppola-yo”. And “Luppolagio” neither. But simply ‘’Luppolaio’’. “Luppolajo” is a 19th century Italian word for hop field. It is the name we have chosen for our brewery because it best describes our brewing philosophy: to make beer starting from the work in the field. This is what we do. And we try to do it with an eye to the environment. Because if we make excellent beers, it’s also because our land allows it. That’s why we have installed a 20 kW photovoltaic system that allows us to produce the electricity needed for our brew kettle room, cellar, cells and also for our warehouse and offices.